Market Sentinel

Stakeholder Analysis Would you like to identify the key authorities on your brand or issue? Would you like them to endorse you rather than your competitors? Would you like to understand, measure and manage your own authority and credibility on your key competitive issues, and to enhance the reputation of your brand? A stakeholder analysis allows you to track your own authority in relation to a brand or issue; it allows you to understand how others achieve authority and to target your resources at ensuring that they support your message or brand Market Sentinel trawls the web looking for those who are cited in the context of a specific issue (or brand). Using citation analysis we then calculate who is viewed as most authoritative on this topic or issue. This allows you to identify key authorities on your brand or issue. You can examine their ego-nets (who cites them, who they cite). You can look at their touchstones - the words they use which are unique to them. Then you are ready to respond.				Case study Avis: Showing ROI on Social Media

Net Promoters Index Would you like to understand how the public regards your key topic or brand in relation to your competitors? Are you doing better or worse? Would you like to know what specific positives and negatives people mention when they are talking about you? The Net Promoters Index allows you to measure how positive consumers are about your brand or topic, to track those results over time and to benchmark against equivalent brands or topics. Market Sentinel trawls the web looking for any reference to the brand or topic and then assesses whether the comment is positive or negative. The results are then presented in a graphical display together with the important commentaries and issues we have identified for you to act upon.